Copywriting
Branding - K12
K12, a category-leading online education and ed-tech company that has served 3+ million students since 2000, was due for a new brand refresh. With 80+ schools in its portfolio and over a dozen unique lines of business, this brand refresh incorporated design, voice, tone, and a narrative throughline for the whole organization.
brand story narrativevoicetone developmentroadshow presentations
Campaign - K12 25
This campaign celebrated the 25th anniversary of the for-profit online education and ed-tech company, a longtime category leader that has served 3+ million students in its quarter century. We developed a phased approach, beginning with the history of the company, followed by a focus on the organization's commitment to its students, past and future.
campaign development + strategyscriptingsocial mediaroadshow presentations
Campaign - Pink Steel
Springfield Clinic Breast Cancer Awareness Month / Construction Project
campaign developmentsocial mediavideo productioncopywritingVideo Series - K12 Teaching Moment
campaign developmentsocial mediavideo productioncopywriting
Magazine - SIU School of Medicine Aspects
editorwriterlayoutinterview
Copywriting and Content - Website Development and Redesign
brandcopymarketingmanagement
Awards
| ● Best Social Media Campaign (Honorable Mention), PR Daily Awards, 2015 |
| ● Best Promotional Video Production, Clarion Awards, 2013 |
| ● Best Marketing Communications Campaign, Clarion Award, 2012 |
| ● Best Service Line Branding Campaign, Aster Awards, 2012 |
| ● Best Cancer Service Line Campaign, Aster Awards, 2012 |
| ● Best Integrated Marketing Campaign, eHealthcare Leadership Awards, 2011 |